One Platform to Connect

Company:

Zoom

One Platform to Connect

Year

2022

Roles

Creative Director, Designer

My Scope of Work

Ad Concepting

Design Direction

Photography Production

Video Direction

The "One Platform to Connect" campaign was Zoom's debut of its product suite to the world. Using the logo as a dynamic graphic, we highlighted the platform's key offerings.This campaign rolled out three short films, along with numerous outdoor and web advertisements, emphasizing its key products: Team Chat, Phone, and Contact Center. This strategy significantly enhanced both the perception and awareness of the platform.

Credits
Studio: 72andSunny
Zoom Designer: Nick Wenzel

Hero Imagery

As the lead producer on this photography project, I collaborated with Rhino Media to capture captivating images that led the creative executions.

Alongside the photography, the graphical device, internally dubbed the "slinky", was introduced.

Commercials

Under the direction of Saman Kesh, we produced engaging, fast-paced films designed to capture viewers' attention and leave a lasting impression.

Customer Care

When your customers’ plans don’t go... as planned.

Contact Center

Zoom One

Connect your team, wherever they are.

Phone

Team Chat

The Big Show

Flexible Communications for teams on the go.

Phone

Team Chat

Outdoor

In this campaign seen across the globe, we received a +12pts lift in platform awareness: agreeing that Zoom offers a full suite of communications products & services. (Vistar)

Digital Banners

Primarily promoted within the Uber app and on LinkedIn, we saw a 9.9% lift in awareness of Zoom Phone, 7.5% for Team Chat, and a 10.5% lift in consideration of Zoom Phone. (Uber)

Next Project

Team Chat

Global Campaign